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Global M Case Study

Project details


Entertainment / Advertising

Project Type

Embedded Recruitment


New York, United States

About our client

eko is a highly innovative business which bridges interactive entertainment and advertising. Offering well known brands the ability to connect with their customers through brand new interactive technologies.



submitted CVs




Based in Manhattan – New York, eko is a disruptive scale-up on the cutting edge of tech, entertainment, and immersive advertising. They’re building a new interactive medium that champions choice for the consumer.

eko required candidates with unique skillsets and innovative mindsets. Being embedded as a trusted RPO style partner allowed Global M to understand these specialist needs and deliver the top profiles that New York has to offer.

Why Global M

Not only does Global M provide strong, well qualified candidates but we also cut the admin overhead by managing the high volume of organic applicant traffic. Providing a plug-and-play solution to eko’s lack of internal recruitment capacity.


Traditional agency recruitment methods had failed eko and were no longer serving this unique start-up’s needs. Key pain points were managing a high-volume applicant pipeline, a deficit of qualification capacity, difficulty sourcing niche requirements, candidate experience, and market insight.


Global M built a specialist team to provide eko with the benefits of an internal team. Tasks included sourcing, qualification, admin management, pipeline metric tracking, candidate engagement, applicant screening, and requirement gathering with hiring managers.


26 hires! Our delivery has had a strong focus on go-to-market roles, Sales Engineers, Account Directors, Account Managers, Brand Partnership Managers, Technical Project Managers, Business Analysts, Data Analysts, Product Managers, Head of Finance, and VP of Operations.

Alongside the delivery function Global M has reduced time to hire by embedding our systems and enabling faster feedback. We improved candidate experience by using Typeform surveys and creating transparent feedback loops with candidates about the process.

Finally we gave back time to hiring managers and senior stakeholders by carrying their recruitment admin and allowing them to focus back on what they are best at which is growing this epic interactive entertainment business.

Client experience

The recruiting process says a lot about the company, and eko is definitely a winner! The talent partner was very helpful and thorough in describing the opportunity, providing feedback on my background and candidacy, and providing frequent status updates. Also very personable, transparent and supportive throughout the process. The Global {M} interviewer was very clear and thorough in her description of the role in the context of the departmental and company needs, asked interesting and engaging questions, and listened very well to my answers, questions and feedback. It was a pleasure working with both of them.

Hulls Charles Jr, Senior Technical Project Manager

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