{"id":4150,"date":"2021-08-23T12:56:58","date_gmt":"2021-08-23T12:56:58","guid":{"rendered":"http:\/\/globalm.io\/?page_id=4150"},"modified":"2025-06-09T12:40:19","modified_gmt":"2025-06-09T12:40:19","slug":"citibeats","status":"publish","type":"project","link":"https:\/\/globalm.io\/es\/project\/citibeats\/","title":{"rendered":"Citibeats"},"content":{"rendered":"

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Global M Case Study<\/h1>\n

[\/et_pb_text][et_pb_post_title title=”off” meta=”off” _builder_version=”4.21.0″ _module_preset=”default” width=”17%” width_tablet=”17%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” border_radii=”on|100px|100px|100px|100px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” max_width=”75%” max_width_tablet=”75%” max_width_phone=”85%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_text_align=”center” header_2_text_color=”#E36E5C” header_2_font_size=”38px” global_colors_info=”{}”]<\/p>\n

Project details<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#e36e5c 0%|#e78b7d 99%” width=”100%” max_width=”100%” custom_margin=”|auto|31px|auto||” custom_padding=”35px|35px|35px|35px|true|true” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_width=”55px” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_font=”|600||on|||||” header_3_text_color=”#FFFFFF” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Industry<\/h3>\n

Artificial Intelligence<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_width=”55px” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_font=”|600||on|||||” header_3_text_color=”#FFFFFF” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Project Type<\/h3>\n

Embedded Recruitment<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_width=”55px” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_3_font=”|600||on|||||” header_3_text_color=”#FFFFFF” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Location<\/h3>\n

Barcelona, Spain<\/p>\n

<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”|auto|10px|auto|false|false” custom_padding=”51px||41px|||” animation_style=”slide” animation_duration=”500ms” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”45px||||false|false” custom_padding_tablet=”45px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_line_height=”1.4em” header_2_text_color=”#E36E5C” header_2_font_size=”38px” header_2_line_height=”1.7em” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n

About our client<\/h2>\n

Citibeats is a social data platform that helps private and public organizations understand what matters to people at scale, in real-time, guiding decision-makers to take the most timely and necessary actions.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” border_radii=”off|30px|10px|30px|10px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_image src=”http:\/\/globalm.io\/wp-content\/uploads\/2023\/06\/haufe-3.jpg” title_text=”haufe-3″ align=”center” _builder_version=”4.21.0″ _module_preset=”default” background_image=”http:\/\/globalm.io\/wp-content\/uploads\/2023\/07\/28.jpg” max_height=”103px” custom_margin=”||||false|false” custom_padding=”180px|60px|40px|60px|false|false” border_radii=”on|50px|50px|50px|50px” border_width_all=”2px” border_color_all=”#E36E5C” box_shadow_style=”preset2″ box_shadow_blur=”77px” box_shadow_spread=”68px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||7px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”17px” header_line_height=”1.4em” header_2_text_align=”center” header_2_text_color=”#E36E5C” header_2_font_size=”38px” header_2_line_height=”1.7em” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Results<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”10px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”candidates sourced” number=”50″ percent_sign=”off” _builder_version=”4.21.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”20px” number_text_color=”#FFFFFF” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#e36e5c 0%|#e78b7d 100%” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”final interviews” number=”20″ percent_sign=”off” _builder_version=”4.21.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”20px” number_text_color=”#FFFFFF” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#e36e5c 0%|#e78b7d 100%” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”offers” number=”10″ percent_sign=”off” _builder_version=”4.21.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”20px” number_text_color=”#FFFFFF” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#e36e5c 0%|#e78b7d 100%” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”hires” number=”6″ percent_sign=”off” _builder_version=”4.21.0″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”20px” number_text_color=”#FFFFFF” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#e36e5c 0%|#e78b7d 100%” custom_margin=”||||false|false” custom_padding=”10px||10px||false|false” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”45px||55px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|600||on|||||” header_3_text_color=”#E36E5C” header_3_font_size=”23px” header_4_text_color=”#E36E5C” text_orientation=”justified” width=”100%” max_width=”100%” custom_padding=”8px|||||” animation_style=”fold” animation_duration=”500ms” global_colors_info=”{}”]<\/p>\n

Overview<\/h3>\n

Global {M} worked with Citibeats, which has been rated in the top Barcelona start-ups to watch by Seedtable. We partnered with Ivan Caballero, to design a recruitment model and to hire several key positions; Key Account Manager, Head of People, Senior Product Owner, SDR\u2019s. The company recently raised funds and were in the process of raising further capital to support their growth.<\/p>\n

We onboarded a Talent Partner, who had experience working closely with leadership and C-suite. A clear model for interviewing and communicating was developed that worked best for the Founder, and the Head of Operations. The Talent Partner understood the Barcelona tech community well and put in place a structure to help Citibeats take advantage of their excellent employment brand, which meant a lot of candidates organically applied to their positions.<\/p>\n

Why Global {M}<\/h3>\n

Global {M} was well suited to this project as we understood the Barcelona tech scene and talent market well, from working closely with different sized startups and scaleups in Barcelona over the past few years.<\/p>\n

Challenge<\/h3>\n

There was no HR or People team, or Applicant Tracking System (ATS) to track candidates. This led to an unstructured approach, and we worked to centralise systems, communication, and a way of working to ensure that no talent was lost. Furthermore, we wanted to ensure that every candidate had a wonderful experience in the process.<\/p>\n

Approach<\/h3>\n

We implemented a Trello Board as an ATS, Slack for communication, and weekly Sync with the Key stakeholders, allowing us to centralise communication, improve communication, as well as transparency across the business. Due to the high volume of roles the Global {M} recruitment model we implemented defined the key requirements and ensured a data-driven approach to their recruitment needs for a 6 month period.\u00a0<\/p>\n

As our model is an interim approach to recruitment, we soon established the need for a Head of People, someone who is Spanish and connected with the heart of what the business represents, the social clause of Citibeats. We built a recruitment process for this role, focusing on Human Resources, Talent Acquisition, and Retention, this resulted in Pablo Sanchez del Monte being hired as the Head of People.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#e36e5c 0%|#e78b7d 99%” width=”100%” max_width=”100%” custom_margin=”||31px||false|false” custom_padding=”35px|35px|35px|35px|true|true” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”17px” header_line_height=”1.4em” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” header_2_line_height=”1.2em” custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n

Client experience<\/h2>\n

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At Global M, we are committed to providing the best possible service to our valued clients. We firmly believe that client feedback is an invaluable resource that fuels our continuous improvement journey and shapes our success.<\/p>\n

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Descubra los incre\u00edbles resultados de la asociaci\u00f3n de Global M con nuestro valioso cliente. Sea testigo de c\u00f3mo nuestro trabajo en equipo condujo a un crecimiento y un \u00e9xito sorprendentes. Vea c\u00f3mo su empresa tambi\u00e9n puede prosperar a trav\u00e9s de Global M explorando este exitoso caso de estudio.<\/p>","protected":false},"author":2,"featured_media":6504,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"\n

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<\/p>\n\n<\/div>\n\n\n

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<\/i><\/span><\/p>\n\n\n\n<\/div>\n\n\n

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\"\"<\/figure><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n\n
<\/div>
<\/path><\/svg><\/div>
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Results<\/strong><\/h1>\n\n\n
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50<\/h2>\n\n\n

candidates<\/p>\n\n<\/div>\n\n\n

\n\n

20<\/h2>\n\n\n

final interviews<\/p>\n\n<\/div>\n\n\n

\n\n

10<\/h2>\n\n\n

offers<\/p>\n\n<\/div>\n\n\n

\n\n

6<\/h2>\n\n\n

hires!<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>

<\/path><\/svg><\/div><\/div>\n\n\n\n\n\n
<\/div>
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<\/div>
\n\n
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<\/i>Industry<\/strong><\/span><\/a><\/div>\n\n<\/div>\n\n\n

Artificial Intelligence<\/p>\n\n\n

\n\n
<\/i>Location<\/strong><\/span><\/a><\/div>\n\n<\/div>\n\n\n

Barcelona, Spain<\/p>\n\n\n

\n\n
<\/i>Background<\/strong><\/span><\/a><\/div>\n\n<\/div>\n\n\n

Citibeats is a social data platform that helps private and public organizations understand what matters to people at scale, in real-time, guiding decision-makers to take the most timely and necessary actions.<\/p>\n\n\n

\n\n
<\/i>Type of project<\/strong><\/span><\/a><\/div>\n\n<\/div>\n\n\n

Remote Talent Partner<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div>\n\n\n

\n\n

Overview<\/h3>\n\n\n

Global {M} worked with Citibeats, which has been rated in the top Barcelona start-ups to watch by Seedtable. We partnered with Ivan Caballero, to design a recruitment model and to hire several key positions; Key Account Manager, Head of People, Senior Product Owner, SDR\u2019s. The company recently raised funds and were in the process of raising further capital to support their growth.<\/p>\n\n\n

We onboarded a Talent Partner, who had experience working closely with leadership and C-suite. A clear model for interviewing and communicating was developed that worked best for the Founder, and the Head of Operations. The Talent Partner understood the Barcelona tech community well and put in place a structure to help Citibeats take advantage of their excellent employment brand, which meant a lot of candidates organically applied to their positions.<\/p>\n\n\n

Why Global {M}<\/h3>\n\n\n

Global {M} was well suited to this project as we understood the Barcelona tech scene and talent market well, from working closely with different sized startups and scaleups in Barcelona over the past few years.<\/p>\n\n\n

Challenge<\/h3>\n\n\n

There was no HR or People team, or Applicant Tracking System (ATS) to track candidates. This led to an unstructured approach, and we worked to centralise systems, communication, and a way of working to ensure that no talent was lost. Furthermore, we wanted to ensure that every candidate had a wonderful experience in the process.<\/p>\n\n\n

Approach<\/h3>\n\n\n

We implemented a Trello Board as an ATS, Slack for communication, and weekly Sync with the Key stakeholders, allowing us to centralise communication, improve communication, as well as transparency across the business. Due to the high volume of roles the Global {M} recruitment model we implemented defined the key requirements and ensured a data-driven approach to their recruitment needs for a 6 month period. <\/p>\n\n\n

As our model is an interim approach to recruitment, we soon established the need for a Head of People, someone who is Spanish and connected with the heart of what the business represents, the social clause of Citibeats. We built a recruitment process for this role, focusing on Human Resources, Talent Acquisition, and Retention, this resulted in Pablo Sanchez del Monte being hired as the Head of People.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\n\n\n\n

Candidate Experience<\/strong><\/h1>\n\n\n\n
<\/div>
\n\n
\n\n

What did you think about the Recruitment Consultant that handled your job application?<\/strong><\/p>\n\n\n

\n\n
<\/i>4.8<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n
\n\n

Would you recommend a friend of yours to interview with Citibeats?<\/strong><\/p>\n\n\n

\n\n
<\/i>86%<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

Interested?<\/strong><\/h1>\n\n\n\n
\n\n
<\/i>Get in touch<\/span><\/a><\/div>\n\n\n
<\/i>More testimonials<\/span><\/a><\/div>\n\n<\/div>\n\n\n\n
<\/div>\n","_et_gb_content_width":"","footnotes":""},"project_category":[41],"project_tag":[69],"class_list":["post-4150","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ai","project_tag-old"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/project\/4150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/comments?post=4150"}],"version-history":[{"count":7,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/project\/4150\/revisions"}],"predecessor-version":[{"id":7475,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/project\/4150\/revisions\/7475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/media\/6504"}],"wp:attachment":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/media?parent=4150"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/project_category?post=4150"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/project_tag?post=4150"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}