{"id":7913,"date":"2024-06-26T13:43:25","date_gmt":"2024-06-26T13:43:25","guid":{"rendered":"https:\/\/globalm.io\/?p=7913"},"modified":"2025-06-09T12:56:22","modified_gmt":"2025-06-09T12:56:22","slug":"how-do-we-help-go-to-market-teams-grow","status":"publish","type":"post","link":"https:\/\/globalm.io\/es\/how-do-we-help-go-to-market-teams-grow\/","title":{"rendered":"\u00bfC\u00f3mo ayudamos a crecer a los equipos de comercializaci\u00f3n?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;7px||14px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;43px&#8221; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>Go-to-market (GTM) roles are crucial for any business looking to launch products and enter new markets successfully. These roles help companies identify target customers, create effective marketing strategies, and drive sales growth. Without skilled GTM professionals, businesses can struggle to achieve revenue goals and expand their market presence.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p style=\"text-align: justify;\">Go-to-market (GTM) roles involve planning and executing strategies to bring a product to market and sell it successfully. These roles include sales, marketing, and customer success professionals who work together to reach potential customers and promote the product.<\/p>\n<p style=\"text-align: justify;\">Examples of GTM roles include:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Sales Manager: Leads the sales team and sets sales strategies.<\/li>\n<li style=\"text-align: justify;\">Product Marketing Manager: Crafts the messaging and positioning of the product.<\/li>\n<li style=\"text-align: justify;\">Customer Success Manager: Ensures customers are happy and continue to use the product.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">GTM roles are critical because they help companies understand their market, connect with customers, and achieve their sales goals when launching new products or entering new markets.<\/p>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/globalm.io\/wp-content\/uploads\/2024\/06\/Heading-1920-x-700-px.png&#8221; title_text=&#8221;Heading (1920 x 700 px)&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;59.8px&#8221; custom_padding=&#8221;39px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E36E5C&#8221; divider_weight=&#8221;9px&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;2.8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;43px&#8221; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;69.1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Our experience<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Founding Account Executive\u00a0<\/p>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>\ud83d\udccd London<\/strong><br \/>We worked with <a href=\"https:\/\/www.evinced.com\/\">Evinced<\/a> via Global M <a href=\"https:\/\/globalm.io\/#bookademohome\">success model<\/a>. Evinced is t<span>he leading software for integrating accessibility into web and mobile development. They were looking to hire a Founding Account Executive who would manage client accounts, achieve sales targets, and nurture\u00a0customer relationships.<br \/>Global M Talent Partner performed thorough sourcing, found a perfect candidate for this role and hired them into the organisation.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Partnerships Director<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">\ud83d\udccd <strong>Barcelona<\/strong><br \/>Global M partnered up with AirDNA to work together through our success model. <span><a href=\"https:\/\/www.airdna.co\/\">AirDNA<\/a> is the leading provider of data and analytics for the short-term rental industry. They had the challenge of finding a Partnership Director who would focus on identifying potential partners, building relationships, and expanding opportunities.<br \/>Global M team sourced and curated potential candidates until the successful hire.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Head of Sales<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>\ud83d\udccd Barcelona<\/strong><br \/><a href=\"https:\/\/www.delfos.energy\/\">Delfos<\/a> is an RPO client of ours. They are <span>an energy tech focused on predictive maintenance solutions and digital transformation to improve performance in renewable energy generation.<br \/>Global M Talent Partner worked closely with Delfos founders to fully integrate into the team and understand their needs. We managed the end-to-end recruitment process and hired Head of Sales who focused Leading sales teams, setting targets, strategizing sales approaches.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>VP Marketing<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">\ud83d\udccd <strong>New York<\/strong><br \/>We worked with <a href=\"https:\/\/eko.com\/about-us\">Eko<\/a> through our <a href=\"https:\/\/globalm.io\/talent-partner-model\/\">RPO model<\/a> for more than 2 years. Eko <span class=\"lt-line-clamp__line\">is a technology company that\u2019s building a limitless platform for creating and publishing interactive,<\/span><span>\u00a0<\/span><span class=\"lt-line-clamp__line\">choice-driven video experiences.<br \/>Global M team was integrated into Eko&#8217;s hiring department and performed full-cycle recruitment including sourcing, screening, interviewing and offering.\u00a0 Our Talent Partner, working fully remotely from our South African office closed the VP of Marketing role and secured the hire.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Other Go-To-Market roles that we hired include <strong>Sales Manager, Head of Marketing, Director of RevOps, Director of Brand Partnerships, Head of Finance, Head of Growth.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;59.8px&#8221; custom_padding=&#8221;39px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E36E5C&#8221; divider_weight=&#8221;9px&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;2.8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;118.7px&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;43px&#8221; header_line_height=&#8221;1.7em&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Expertise and Services<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;45.4px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At Global M, we pride ourselves on our deep understanding of go-to-market (GTM) roles and our ability to find the best talent for these critical positions. Here\u2019s what sets us apart:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Industry Knowledge<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||22px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Our team has extensive experience across various industries, which allows us to understand the unique challenges and opportunities within each sector. This expertise enables us to match the right GTM professionals to the right roles, ensuring a perfect fit for your company\u2019s needs.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E36E5C&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Tailored Recruitment Process<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">We utilize a tailored recruitment process that is designed to identify and attract top talent. Our process includes:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Comprehensive Sourcing:<\/strong> Leveraging a variety of channels to find candidates, including job boards, social media, and our extensive network.<\/li>\n<li style=\"text-align: justify;\"><strong>Thorough Vetting:<\/strong> Conducting in-depth interviews and assessments to ensure candidates possess the necessary skills and cultural fit.<\/li>\n<li style=\"text-align: justify;\"><strong>Personalized Matching:<\/strong> Aligning candidates\u2019 strengths and career goals with your company\u2019s objectives and culture.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;59.8px&#8221; custom_margin=&#8221;-21px|auto||auto||&#8221; custom_padding=&#8221;39px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#E36E5C&#8221; divider_weight=&#8221;9px&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;2.8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Our tailored approach ensures that we not only find the best talent but also help companies achieve their strategic goals through successful GTM executions.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/globalm.io\/contact-us\/&#8221; button_text=&#8221;Contact Us for recruitment support&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_css_free_form=&#8221;width: 100%;||align-text: center;||align-items: center;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/globalm.io\/services\/&#8221; button_text=&#8221;Read more about our services&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_css_free_form=&#8221;width: 100%;||align-text: center;||align-items: center;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go-to-market (GTM) roles are crucial for any business looking to launch products and enter new markets successfully. These roles help companies identify target customers, create effective marketing strategies, and drive sales growth. Without skilled GTM professionals, businesses can struggle to achieve revenue goals and expand their market presence. Go-to-market (GTM) roles involve planning and executing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[20],"tags":[70],"class_list":["post-7913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-talent-acquisition","tag-beforenewtemplate"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/posts\/7913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/comments?post=7913"}],"version-history":[{"count":10,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/posts\/7913\/revisions"}],"predecessor-version":[{"id":7938,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/posts\/7913\/revisions\/7938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/media\/7930"}],"wp:attachment":[{"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/media?parent=7913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/categories?post=7913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalm.io\/es\/wp-json\/wp\/v2\/tags?post=7913"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}